| BOATING PARTNERS TARGETING ANTARCTICA
CUP
PORTSMOUTH, Hants. (January 12, 2004) Boating Partners, a UK based
company that specialises in creating marketing opportunities in
ocean racing's premier events, proudly announced today that they
will be representing the United Kingdom in the inaugural Antarctica
Cup International Yacht Race. The Antarctica Cup is the world's
first non-stop circumnavigation of Antarctica in identical high
performance 85-foot maxi-yachts racing above and below the Antarctic
Convergence, a distance of some 14,600 nautical miles. It is a pure
nation vs nation race, with each 'national' boat being entirely
crewed by that very same nationality. This inaugural 'World Cup'
of the high seas commences in Auckland, New Zealand, in February
2005 and will take place every two years.
Boating Partners has taken up one of two Country Franchise Owner
Licences issued to the United Kingdom by the race organisers. For
the first time in ocean racing history a professional owner's association
format has been adopted from other successful professional sporting
codes. The idea is to maximise the media potential of the event
as well as providing event and individual boat sponsors an ongoing
program of participation and exposure. Between Antarctica Cup races,
the fleet of maxi-yachts will be entered into a selection of the
world's most exciting yacht races. This will be under the governance
of an "association of owners" dedicated to development
of the event's sustainability to the benefit of all participants
and the enjoyment of the global sporting public.
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