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23red ASSISTS BOATING PARTNERS LTD IN THEIR HUNT FOR SPONSORSHIP
 SOUTHAMPTON, (August 5, 2004) – Boating Partners Ltd is
pleased to announce the assistance of 23red in their aim of packaging,
selling
and organising corporate promotional programmes using the values
added through participation in International Ocean Racing. Boating
Partners are bringing a fresh view to all aspects of ocean racing,
uninhibited by pre-conceived ideas and always with the intention
to win. Their overriding goal is the delivery of outstanding partnership
opportunities with total partner satisfaction; to win, on and off
the water.
In order to assist with achieving this unique and exciting goal,
Boating Partners’ Managing Director Manley Hopkinson has
enlisted the support of 23red. Boating Partners views the International
Ocean Racing as an ideal marketing platform for major companies
and the alliance with 23red further widens the possible spectrum
of brands that could be involved with the ‘world’s
premier ocean races’.
23red is an independent brand communications agency. They find
a compelling insight, turn it into a great creative idea, and deliver
it consistently across all communications touch points. They are
experts in working with sporting properties, having developed the
communications strategy and materials for the Volvo Ocean Race,
the World Rally Championship and the Lawn Tennis Association, and
leveraged key sporting associations for Sony PlayStation2 and Ladbrokes.
Boating Partners’ portfolio of ocean races include The Mini
Transat 2005, a World
Record attempt around Britain by powerboat this summer and their flagship campaign the Volvo Ocean Race 2005 – 2006. “We
are constantly on the look out for other potentially exciting and
commercially viable campaigns in ocean racing to broaden our portfolio”,
said Boating Partners’ MD Manley Hopkinson. “That way
we can offer tailor made corporate communication platforms to a
wider audience. Further enhanced now with this exciting link up
with 23red”.
The Boating Partners team is able to offer the full range of
capabilities required to succeed both commercially on and off
the water: unrivalled ocean race experience from one Volvo Ocean
Race, two Whitbreads and two America Cups – including syndicate
formation, commercial and race success. Boating Partners’ overriding
goal for the Volvo Ocean Race and future ocean races is the delivery
of outstanding partnership opportunities for sponsors along with
total partner satisfaction. They have been approaching potential
commercial partners for this huge challenge since late last year
and are very encouraged with the progress that they have been
making.
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