Partnership Opportunities

The resultant promotional values and benefits accruing to the Principal Partner before, throughout and beyond the race in this extended programme will be considerable, largely through exploitation of a corporate communications package of promotional rights and opportunities in the form of:

1. Exposure values: your name in front of the cameras and on the front page.
2. Contact values: mix with other likeminded organisations.
3. Concept values: use the "spirit" of the race to express your own values.

By adopting a company wide and inclusive marketing and perception programme, a positive effect on a number of key business needs can be achieved, including:

Market position consolidation
New market adoption or regional aspirations
Merger re-alignment and unification
Corporate and brand profiling and image building